east coast classic meets modern edge

Timelessness and modern edge combine to create a collection that reinvents coastal New England fashion, called Bleutral. The inspiration behind the name Bleutral, reflects the colors of the natural landscape of the coast, emphasizing a feeling of polished serenity. I drew upon my New England roots by featuring timeless and vintage pieces, combining them with eccentric patterns and modern trends in order to create a slightly off beat coastal style. My goal was to inspire a modern attitude of individual expression through color and fashion. By blurring the lines between coastal style and modern glamour I created an edgy, yet sophisticated take on traditional nautical fashion.

You can find us at our Pop Up Shop location on 2A Main Street in Franklin, MA

Excited to have you here!

- Shannon